McFolio - McDonald’s TVC compilation

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McStories

Selling McDonald’s, one yummy story at a time. McDonald’s delicious food line-up, served with stories that entertain.

McDonald’s X SAMURAI

Every year, over the last ten years, McDonald’s Samurai burger makes a return to Singapore. While it remains an eagerly-awaited local favourite, consumers expect no less than an epic, spectacular story told in Kurosawa or Tarantino style.

Every great advertising story needs a surprising twist.

Shot entirely in Singapore (in fact, in the city outskirts of Seletar), our television spot reveals our Samurai waging his sword in battle, only to diss battlefield and foes, to head to the higher calling of an air-conditioned, bright and cheerful McDonald’s restaurant. After all, no decent modern-day warrior should fight on an empty stomach. Even the most dedicated Samurai needs to feed his physical hunger before he takes to the spectacular art of war.

McDonald’s X NINJA

This was followed-up with a new product sequel: The unveiling of a Ninja who wreaked havoc in the McDonald’s kitchen to introduce the new Ninja Chicken Burger – to give a second wind to the campaign.

Creative Directors: Thomas Yang & Chris Chiu

Head of Art: Thomas Yang

Art Director: Deng Yingzhi

Copywriter: Dunstan Lee

Director: Desmond Tan (ATypical)

McDonald’s X Korean Drama

Singapore, the next HOT Korean star is here! Introducing the NEW Seoul Spicy Burger - in chicken and beef. Joined by a yummy supporting cast of Kimchi Shaker Fries, Peach McFizz® and Melon McFlurry® with Coconut Jelly! Try them now at mcdelivery.com.sg

Year: 2017

Agency: DDB Singapore

Creative Directors: Thomas Yang & Chris Chiu

Head of Art: Thomas Yang

Creative Group Head: Firrdaus yusoff & Shum QiHao

Art Director: Ferooze Tabrani

Copywriter: Rachel Chew

Director: Jake Nam (Rolla)

McDonald’s X Sound of Spices

Featuring a harmonious blend of spices comprising capsicum, black pepper, ginger, garlic and onions with triple pepper action that’s every bit as spicy as it sounds. Get the taste of the Fiery Pepper Chicken Burger and Spiced Butter Teppanyaki all in concert.

Year: 2015

Agency: DDB Singapore

Creative Director / Head of Art: Thomas Yang

Art Director: Sin Eng Lee

Copywriter: Marc Lim

Director: Tai Heng (Moviola)

McDonald’s X EBI-KASE

How do we sell the best Ebi Burger yet – with premium ingredients, yet priced higher than previous years?

We use the Japanese concept, ‘Omakase’, which means 'I’ll leave it to the chef'.
By entrusting it all to McDonald's, fans discover a surprising world of tastes in their Ebi-kase meal.

Year: 2015

Agency: DDB Singapore

Creative Director / Head of Art: Thomas Yang

Art Director: Deng YingZhi

Copywriter: Dunstan Lee

Director: Desmond Tan (Atypical Film)

McDonald’s X Prosperity

What does prosperity mean to you? Share your thoughts at prosperity.com.sg

A campaign launched during Chinese Lunar New Year.

Year: 2015

Agency: DDB Singapore

Creative Director / Head of Art: Thomas Yang

Art Director: Deng YingZhi

Copywriter: Dunstan Lee

Director: Desmond Tan (Atypical Film)

McDonald’s X Blockbuster

To complete your epic meal, here comes with a blockbuster. We mimic how a usual blockbuster movie coming soon. From teaser, premiere and right down to the making of.

Get your tastebuds ready! Experience the unbeatable flavour of savoury turkey bacon and melty cheese, generously drizzled with BBQ chipotle sauce, served with a juicy beef patty. Silvered onions, lettuce and tomato add extra taste to this tantalizing combo – sandwiched between fluffy sesame buns for a delicious, certified superstar!

Year: 2014
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang
Art Director: Ginny Chan
Copywriter: Charlene Chua
Director: Tai Heng (Moviola)

Teaser

Launch Part 1

Launch Part 2

The making of the blockbuster

McDonald’s X Oishii Girls

Japanese Konichiwa! Please meet the Ebi all-stars! Introducing Japan’s chart-topping idol: The new Ebi Burger with crispy patty filled with succulent shrimps. Complete the all-star taste with the new sparkling Tropical Tango McFizz™ and the new Banana Pie. Enjoy

Year: 2013
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang
Art Director: Ngai Arh Chun
Copywriter: Adrian Yeap
Director: Tai Heng (Moviola)

Mcdonald’s X Kampung

McDonald’s Kampung Burger is back after 20 years!

A campaign to celebrate the ‘Kampung spirit’ of Singapore.

The campaign, which promotes the Kampung burger meal, is part of the fast food chain’s push to localise its brand in the citystate.

Year: 2013
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang

Art Director: Sin Eng Lee
Copywriter: Shivram Gopinath
Director: Tai Heng (Moviola)

Illustrator: Miel

Mcdonald’s X Grandparents

Just before National Day, McDonald's took to a charming brand campaign to reach out and connect with families and the community. Instead of cliché ‘mother-and-child' stories, it brought together two unlikely generations – children and their grandparents – and told stories of their unscripted, authentic conversations, all happening at its restaurants. Perhaps looking at another way to thank our pioneer generation. The brand connected powerfully with families across Singapore with Meet. Share. Love.

Year: 2013
Agency: DDB Singapore
Creative Directors: Thomas Yang & Neil Johnson

Head of Art: Thomas Yang
Art Director: Sin Eng Lee
Copywriter: Shivram Gopinath
Director: Ros (FreeFlow)

Mcdonald’s X Spicy Faceoff

Will it be the all-time favourite McSpicy™ or the all-new Black Pepper Flamer? Vote for Singapore's favourite spicy burger now at www.spicyfaceoff.com

Year: 2013
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang

Art Director: Sin Eng Lee
Copywriter: Shivram Gopinath
Director: Tai Heng (Moviola)

McDonald's X INDIA

Say “aloo” to value with our all new McAloo Tikki! A delicious potato burger made with potatoes and peas fried to crispy perfection topped with crisp onions, fresh tomatoes and sweet tomato mayo sits between two soft buns – all for just $2!

Year: 2013
Agency: DDB Singapore
Creative Directors / Head of Art: Thomas Yang
Art Director: Marcus Liew
Copywriter: Gao Yuan Heng
Director: Momentum

McDonald's X Samurai

Samurai is back! Enjoy Double Samurai Meal with Cheese Shaker Fries and Jasmine Green Tea.

Year: 2012
Agency: DDB Singapore
Creative Directors / Head of Art: Thomas Yang
Art Director: Ginny Chan
Copywriter: Gao Yuan Heng
Director: Tai Heng (Moviola)

Year: 2013
Director: Tai Heng (Moviola)

McDonald's X Delivery

To launch the new McDelivery mobile app, McDonald's Singapore in collaboration with VISA, decided to give away free McWings whenever customers purchase via the app using their VISA cards.

The fact that it is a mobile app, lead to the idea of "Thumbs up for free McWings", playing a pun on "thumbs" since the main tool to use a mobile phone are our fingers. It gradually developed into a cute thumb character, which became the main mascot for the campaign. Online videos were developed, as well as print and in-store table stickers.

Year: 2014
Agency: DDB Singapore
Creative Directors / Head of Art: Thomas Yang

Art Director: Huang Yizhen

Copywriter: Kenneth Chia
Director: Winfred (Momentum)

McDonald's X Savings

Love smart savings? Enjoy McDonald's Everyday Savers Menu with the McChicken and McDouble now at just $2 each.

Year: 2012
Agency: DDB Singapore
Creative Directors / Head of Art: Thomas Yang
Director: Warren (2 Oceans)

McDonald's X Kaleidoscope

Crispy Turkey Bacon, Fresh Lettuce, Sweet Tomatoes,
And a succulent chicken patty. It’s a symphony for your taste buds.
Try the new McChicken BLT and Honey Chipotle Shaker Fries!

Year: 2012
Agency: DDB Singapore
Creative Directors / Head of Art: Thomas Yang

Art Director: Ginny Chan
Copywriter: Charlene Chua
Director: Tai Heng (Moviola)